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Once upon a time, on a whimsical and powerful island, two free-spirited and lively ladies created a wild invention essential to the daily life of girls. This island was called Manhattan, and the girls answered to the names of Cammy and Cologne. And the invention? Well, this is where the story begins…

Being born on the bayou in New Orleans, Cammy fluttered to California in search of sunshine. Cologne was Newport Beach bred and left her lovely mermaid life for the books—to UC Berkeley, where the two girls spent their collegiate existence. From sandcastles and the south to skyscrapers and subways, the girls relocated to the center of the universe, New York City. It was from this bustling metropolis jungle that the girls departed on a spontaneous and unnecessarily essential Miami weekend adventure in the summer of 2009—The summer of LOVE. The weekend was a nonstop rush of dancing, dining, and dreaming in the humid summer air. Everything seemed perfect and entirely complete—except for their wardrobes. You see, they would consistently purchase shirts and tops in sizes much larger than they wore, stretch out the neck and throw over vintage slips to become the ideal comfy yet cute mumu-esque dress.

However, as many tops that they stretched and dresses that they cut, they could not find the ideal fit. It needed to be baggy and short, flattering and girly, but not so much as to swallow you whole. Why not, they realized, while ocean side under the palm trees of Meeeahhmi, create this much-needed staple themselves?? That night, amidst a sake-infested and mouthwatering lobster dinner, a dear and lifelong bff was informed of the two ladies’ brilliant and crucial invention. Naturally, he spontaneously shouted "Reinventing the mumu?! I love it! Show me your mumu!" And there is was, sparkling and clear. That was all that needed to be said.