Ettika was dreamt to life with a few meaningful words in mind: Give. Wear. Stack. Love. Ettika fashioners, Ettie Rafaeli and Joey Rafaeli feed their design drive with daily inspirations and delights soaked up while living the sunny Los Angeles California lifestyle. From the sandy beaches of Malibu, to the neon bright sparkling city lights of Tinseltown, the designers naturally incorporate a kiss of the LA laid-back luxe lifestyle into each piece.
The Ettikanista is a fun-loving, spirited little sprite looking to wear, wrap and woo. She models designs created to empower, seize the spirit and fill the air with a touch of feel-good (look-good) energy. She relishes in the release of her inner glam guru and loves showing off her stack of stylish accessories! Be that as it may, Ettikanistas are not the only ones crushing on the brand. Fashion Editors and Stylists are falling head over heels for the charmed collection. Ettika has been spotlighted inside the pages of prized publications including: Cosmopolitan, Marie Claire, InStyle, Shape, Glamour, Lucky and more. The Ettika word has spread with a fashion fervor, with many Hollywood celebutantes spotted drizzled in Ettika! Eva Longoria, Bar Rafaeli, Halle Berry, Jessica Alba and Gwen Stefani are amongst Hollywood’s hopelessly devoted darlings.